CASE STUDY... Petronas

In 2015, Petronas engaged Music & Management to provide “The Fusion Experience" in Kuala Lumpur for 250 of their most senior managers.  This cultural event combined a performance by both a string quartet and jazz quartet with a lecture and discussion about the competing needs of reliability and hierarchy, as well as innovation and autonomy within a thriving business environment.  The event was co-ordinated by AP Entertainment Agency (Malaysia).

"Collaboration drives creativity because innovation always emerges from a series of sparks – never a single flash of insight..."  

Keith Sawyer, Author of Group Genius