
CASE STUDY... Airbus
Airbus is Europe's largest aeronautic company. In 2006, EADS (as it was known until 2014) engaged Music & Management to provided a series of afternoon percussion workshops at their Academy near Bordeaux. This was followed an evening presentation about playing in orchestras and jazz bands. It was attended by senior executives from across France, Germany, Holland and the UK.
"From the various comments received so far from our participants, it seems that the Summer Academy was very well appreciated. From my colleagues at the CBA, I'd like to express my heartfelt thanks to each and every one of you for having made our first program a wonderful success..."
Mahan Amarnath, Corporate Business Academy, AIRBUS/EADS