CASE STUDY... Petronas

music collaboration teamwork innovation

CASE STUDY... Petronas

Petronas is an oil and gas company wholly owned by the Government of Malaysia, and is the 12th most profitable company in the world. In 2015, they engaged Music & Management to present The Fusion Experience. This cultural event comprised a string quartet and a jazz quartet, and considered the competing needs of reliability and hierarchy, as well as the autonomy and innovation needed within a thriving business.

"Collaboration drives creativity because innovation always emerges from a series of sparks – never a single flash of insight...

Keith Sawyer, Author of "Group Genius"