CASE STUDY... Dior

Creators of perfume use musical terminology when composing new fragrances (top note, mid note, bass note, chords). For their 2015 Conference entitled "The Sound of Fragrance" Perfums Christian Dior invited Music & Management to produce an event that explored the links between the creating music and perfume.

"When you see your work as a work of art and your customers as an audience, you’ll run your business more profitably. And when you see your work as a work of art and yourself as an artist, you’ll find more satisfaction in what you do..."

Stan Davis & David McIntosh, "The Art of Business"