CASE STUDY... Wyeth

In 2015, Wyeth Nutrition asked Music & Management to provide a performance with a string quartet for their Annual Conference in Paris.  An audience of 300 delegates from South East Asia listened to Paris Virtuosi perform Haydn's 'Fifths' Quartet.  This was followed by a lecture drawing attention to the importance of careful preparation, technical excellence, shared responsibility and trust in both music and busines.

"Musical dedication has a special beauty of its own.  It is the highest possibility of being a human being.  The reward of being in a community – a quartet – is greater than any reward for personal success..." 

Professor Paul Robertson, First violinist in The Medici Quartet